The Goods
The Goods
A marketing blog solving problems by design.
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What to do if your website has been hacked

I’ve Been Hacked! Now what? The first thing that most blogs and articles say in response to a search about getting hacked is 'DON'T PANIC' – this is truthful but very unhelpful advice. Finding that your website has been hacked is stressful. There are no ‘if’s or ‘but’s about it. Hacking doesn’t discriminate! It can...

What to do if your website has been hacked

I’ve Been Hacked! Now what? The first thing that most blogs and articles say in response to a search about getting hacked is 'DON'T PANIC' – this is truthful but very unhelpful advice. Finding that your website has been hacked is stressful. There are no ‘if’s or ‘but’s about it. Hacking doesn’t discriminate! It can (and does) happen to anybody. We’ve been there ourselves, and we’ve helped several clients deal...

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How a thoughtful branding and marketing campaign helped one client achieve big success

It’s an amazing story, really. A business that started out as a cozy start up in 2011 quickly grew into a Canadian success story by the fall of 2012. In approximately one and a half years’ time, through the implementation of an expert branding campaign and strategic marketing, Health Nut Raw Foods grew from a simple table at the St. Catharines farmers into a recognizable niche brand with widespread recognition...

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Get the Most for your Branding Buck – 3 Marketing Steps

Streamlining your Messaging Defining your brand is a journey. It’s a process and I don’t believe that branding ever reaches a finish line. A brand is a living, evolving entity. As such, managing your brand properly takes an ongoing, strategic effort. In today’s market, it’s all about streamlining and delivering your messaging with impactful visuals, conversational messaging, and curated content that fits your brand and engages your audience. Only the...

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Branding & Marketing – The Missing Link

Branding & Marketing - The Missing Link These days, business owners are very lucky. Social tools have given us so many more ways to reinforce our brands. That means that marketing should be much easier than it used to be, right? Well... that depends. The most successful businesses have figured out a not-so-magical yet very important formula for their branding: Social Media Marketing + Traditional Marketing + Design = Strong...

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Can I use a Trademark?

Have you wondered about the rules of trademarking? The trademark symbol (™) is generally used for unregistered trademarks. The registered trademark symbol(®) is reserved for registered trademarks. Here’s the deal. Using the ™ symbol means that you’re making an assertion that the image or word that you’re putting the symbol beside is trademarked and belongs to you. “Trademarks may be one or a combination of words, sounds or designs used...

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How to separate the real SEO from Phishing Scams

Since the dawn of SEO there have been those black hat scammers who have made it their business to take advantage of people who are uninformed about search engine optimization. For an interesting in-depth interview about SEO, check out our blog post: NOT JUST A SHOT IN THE DARK: TALKING SHOP WITH OUR VERY OWN SEO-EXPERT We are now a good 15 years or more into the industry of search...

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Why You Shouldn’t Register Domains With Your Web Host

Wait. What? Why, you may ask, would you create more work by using two different sources? It's so straightforward to purchase a domain directly through the host! What gives? First, it's important to understand the relationship between the domain and the host. What's the Difference Between a Domain and Host? The domain - your website's name and address. ie. ballyhoodesign.co The host - the service that houses and stores all of...

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Not just a shot in the dark: Talking Shop with Our Very Own SEO-Expert

Ask an Expert Series Part 3: Ask an SEO Specialist Unless you live under a rock, you’ve certainly heard a lot of buzzing around about this particular buzz word. I guess it’s actually buzz-acronym, in the case of “SEO.” I’ve been looking forward to posting this interview with our very own, Ballyhoo Design in-house SEO Specialist, Joel Blain, for a long time now. Not only is Joel an SEO guru,...

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Ask An Expert Series Part 2: Ask a Web Developer

One strange misconception I often run up against is the idea that my work as a designer comes from this ethereal world of creativity and magic… as though problem solving, business acumen, and skill have nothing to do with it. Similarly, Web Developers – at least the ones I work with – need to tap into larger goals and strategy. I recently sat down with the very clever and thoughtful...

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Ask An Expert Series Part 1: Ask a Copywriter

I recently sat down with Copywriter extraordinaire, Rachel Foster. “Extraordinaire,” you may ask? With 14.6K Twitter followers, I think she’s earned a few such sassy adjectives! Rachel knows her business and people want to hear what she has to say. She’s become a trusted expert on B2B content marketing and lead generation and it was a pleasure to catch up with her. Her work at Fresh Perspective has established Rachel...

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