The Goods
The Goods
A marketing blog solving problems by design.
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Can I use a Trademark?

Have you wondered about the rules of trademarking? The trademark symbol (™) is generally used for unregistered trademarks. The registered trademark symbol(®) is reserved for registered trademarks. Here’s the deal. Using the ™ symbol means that you’re making an assertion that the image or word that you’re putting the symbol beside is trademarked and belongs...

Can I use a Trademark?

Have you wondered about the rules of trademarking? The trademark symbol (™) is generally used for unregistered trademarks. The registered trademark symbol(®) is reserved for registered trademarks. Here’s the deal. Using the ™ symbol means that you’re making an assertion that the image or word that you’re putting the symbol beside is trademarked and belongs to you. “Trademarks may be one or a combination of words, sounds or designs used...

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How to separate the real SEO from Phishing Scams

Since the dawn of SEO there have been those black hat scammers who have made it their business to take advantage of people who are uninformed about search engine optimization. For an interesting in-depth interview about SEO, check out our blog post: NOT JUST A SHOT IN THE DARK: TALKING SHOP WITH OUR VERY OWN SEO-EXPERT We are now a good 15 years or more into the industry of search...

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Why You Shouldn’t Register Domains With Your Web Host

Wait. What? Why, you may ask, would you create more work by using two different sources? It's so straightforward to purchase a domain directly through the host! What gives? First, it's important to understand the relationship between the domain and the host. What's the Difference Between a Domain and Host? The domain - your website's name and address. ie. ballyhoodesign.co The host - the service that houses and stores all of...

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Not just a shot in the dark: Talking Shop with Our Very Own SEO-Expert

Ask an Expert Series Part 3: Ask an SEO Specialist Unless you live under a rock, you’ve certainly heard a lot of buzzing around about this particular buzz word. I guess it’s actually buzz-acronym, in the case of “SEO.” I’ve been looking forward to posting this interview with our very own, Ballyhoo Design in-house SEO Specialist, Joel Blain, for a long time now. Not only is Joel an SEO guru,...

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Ask An Expert Series Part 2: Ask a Web Developer

One strange misconception I often run up against is the idea that my work as a designer comes from this ethereal world of creativity and magic… as though problem solving, business acumen, and skill have nothing to do with it. Similarly, Web Developers – at least the ones I work with – need to tap into larger goals and strategy. I recently sat down with the very clever and thoughtful...

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Ask An Expert Series Part 1: Ask a Copywriter

I recently sat down with Copywriter extraordinaire, Rachel Foster. “Extraordinaire,” you may ask? With 14.6K Twitter followers, I think she’s earned a few such sassy adjectives! Rachel knows her business and people want to hear what she has to say. She’s become a trusted expert on B2B content marketing and lead generation and it was a pleasure to catch up with her. Her work at Fresh Perspective has established Rachel...

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Rebranding Series Part 5: First Comes Rebrand, Then Comes LAUNCH!

Today marks the official unveiling of the new Ballyhoo website, you guys!! I’m so excited to share with you what we’ve been up to behind the scenes! I’m like a proud web-mama! Before I send you over to check it out for yourself though, there’s one more thing we should cover on rebranding. By this point in a branding process you’ve probably been digging deep with a professional, determining what...

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Rebranding Series Part 4: Your Brand Character

This is Part 4 of a 5-part series on Rebranding. If you want to catch up on the basics before you continue reading, here’s Part 1, Part 2, and Part 3. Brand character. It’s the sort of thing that will make or break a customer engagement. So important. So constant. And so much more than just the style of your logo. How do you determine your brand’s very personality? Have...

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Rebranding Series Part 3: Marketing & The Business Name Game

This is Part 3 of a 5-part series on Rebranding. If you want to catch up on the previous installments before you continue reading, here’s Part 1 and Part 2. Yesterday’s post revealed how very, very into lists and research I am (very). Today’s topic is a toughie though… and honestly, this is something I had every intention of keeping private, shoving deep under the couch cushions in the history of Ballyhoo....

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Rebranding Series Part 2: Research

This is Part 2 of a 5-part series on Rebranding. If you want to catch up on Part 1 before you continue reading, head on over here. Yesterday’s post left off after I faced the cold, hard facts: I needed to rebrand in a big way. I started in on the research… I began like I usually begin things: with a big-ass list. I filled pages and pages with brain-dumps...

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