The Goods
The Goods
A marketing blog solving problems by design.

Posts in June, 2014

Rebranding Series Part 5: First Comes Rebrand, Then Comes LAUNCH!

Today marks the official unveiling of the new Ballyhoo website, you guys!! I’m so excited to share with you what we’ve been up to behind the scenes! I’m like a proud web-mama! Before I send you over to check it out for yourself though, there’s one more thing we should cover on rebranding. By this point in a branding process you’ve probably been digging deep with a professional, determining what...

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Rebranding Series Part 4: Your Brand Character

This is Part 4 of a 5-part series on Rebranding. If you want to catch up on the basics before you continue reading, here’s Part 1, Part 2, and Part 3. Brand character. It’s the sort of thing that will make or break a customer engagement. So important. So constant. And so much more than just the style of your logo. How do you determine your brand’s very personality? Have...

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Rebranding Series Part 3: Marketing & The Business Name Game

This is Part 3 of a 5-part series on Rebranding. If you want to catch up on the previous installments before you continue reading, here’s Part 1 and Part 2. Yesterday’s post revealed how very, very into lists and research I am (very). Today’s topic is a toughie though… and honestly, this is something I had every intention of keeping private, shoving deep under the couch cushions in the history of Ballyhoo....

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Rebranding Series Part 2: Research

This is Part 2 of a 5-part series on Rebranding. If you want to catch up on Part 1 before you continue reading, head on over here. Yesterday’s post left off after I faced the cold, hard facts: I needed to rebrand in a big way. I started in on the research… I began like I usually begin things: with a big-ass list. I filled pages and pages with brain-dumps...

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Rebranding Series Part 1: When Is It Time to Rebrand?

Welcome to Rebranding Week! Okay, so right off the top I’m going to let you in on a secret: It was long past high time for me to rebrand and I knew it. My business had evolved, my focus had shifted, and so had my market. After 5 years (now 6 years! wow!), things looked very different than they had when Ballyhoo started. And good thing, too! Every passing year...

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