The Goods
The Goods
A marketing blog solving problems by design.

Marketing Advice

8 posts
Get the Most for your Branding Buck – 3 Marketing Steps

Streamlining your Messaging Defining your brand is a journey. It’s a process and I don’t believe that branding ever reaches a finish line. A brand is a living, evolving entity. As such, managing your brand properly takes an ongoing, strategic effort. In today’s market, it’s all about streamlining and delivering your messaging with impactful visuals, conversational messaging, and curated content that fits your brand and engages your audience. Only the...

0
Branding & Marketing – The Missing Link

Branding & Marketing - The Missing Link These days, business owners are very lucky. Social tools have given us so many more ways to reinforce our brands. That means that marketing should be much easier than it used to be, right? Well... that depends. The most successful businesses have figured out a not-so-magical yet very important formula for their branding: Social Media Marketing + Traditional Marketing + Design = Strong...

0
Can I use a Trademark?

Have you wondered about the rules of trademarking? The trademark symbol (™) is generally used for unregistered trademarks. The registered trademark symbol(®) is reserved for registered trademarks. Here’s the deal. Using the ™ symbol means that you’re making an assertion that the image or word that you’re putting the symbol beside is trademarked and belongs to you. “Trademarks may be one or a combination of words, sounds or designs used...

0
How to separate the real SEO from Phishing Scams

Since the dawn of SEO there have been those black hat scammers who have made it their business to take advantage of people who are uninformed about search engine optimization. For an interesting in-depth interview about SEO, check out our blog post: NOT JUST A SHOT IN THE DARK: TALKING SHOP WITH OUR VERY OWN SEO-EXPERT We are now a good 15 years or more into the industry of search...

0
Why You Shouldn’t Register Domains With Your Web Host

Wait. What? Why, you may ask, would you create more work by using two different sources? It's so straightforward to purchase a domain directly through the host! What gives? First, it's important to understand the relationship between the domain and the host. What's the Difference Between a Domain and Host? The domain - your website's name and address. ie. ballyhoodesign.co The host - the service that houses and stores all of...

0
Not just a shot in the dark: Talking Shop with Our Very Own SEO-Expert

Ask an Expert Series Part 3: Ask an SEO Specialist Unless you live under a rock, you’ve certainly heard a lot of buzzing around about this particular buzz word. I guess it’s actually buzz-acronym, in the case of “SEO.” I’ve been looking forward to posting this interview with our very own, Ballyhoo Design in-house SEO Specialist, Joel Blain, for a long time now. Not only is Joel an SEO guru,...

0
Rebranding Series Part 5: First Comes Rebrand, Then Comes LAUNCH!

Today marks the official unveiling of the new Ballyhoo website, you guys!! I’m so excited to share with you what we’ve been up to behind the scenes! I’m like a proud web-mama! Before I send you over to check it out for yourself though, there’s one more thing we should cover on rebranding. By this point in a branding process you’ve probably been digging deep with a professional, determining what...

0
Rebranding Series Part 4: Your Brand Character

This is Part 4 of a 5-part series on Rebranding. If you want to catch up on the basics before you continue reading, here’s Part 1, Part 2, and Part 3. Brand character. It’s the sort of thing that will make or break a customer engagement. So important. So constant. And so much more than just the style of your logo. How do you determine your brand’s very personality? Have...

0
Rebranding Series Part 3: Marketing & The Business Name Game

This is Part 3 of a 5-part series on Rebranding. If you want to catch up on the previous installments before you continue reading, here’s Part 1 and Part 2. Yesterday’s post revealed how very, very into lists and research I am (very). Today’s topic is a toughie though… and honestly, this is something I had every intention of keeping private, shoving deep under the couch cushions in the history of Ballyhoo....

0
Rebranding Series Part 2: Research

This is Part 2 of a 5-part series on Rebranding. If you want to catch up on Part 1 before you continue reading, head on over here. Yesterday’s post left off after I faced the cold, hard facts: I needed to rebrand in a big way. I started in on the research… I began like I usually begin things: with a big-ass list. I filled pages and pages with brain-dumps...

0