Streamlining your Messaging

Defining your brand is a journey. It’s a process and I don’t believe that branding ever reaches a finish line. A brand is a living, evolving entity. As such, managing your brand properly takes an ongoing, strategic effort. In today’s market, it’s all about streamlining and delivering your messaging with impactful visuals, conversational messaging, and curated content that fits your brand and engages your audience. Only the smallest component of your communications should be promotional messaging; direct sales should only be a smallest percent of the overall effort.

Steps for successful branding:

  1. Know, Understand, & Connect With Your Audience
  2. Show That You Understand Your Audience To Build A Trusting Relationship
  3. Leverage the Established Relationship to Make a Sale

Your Branding–which definitely needs to include a social media campaign–should be reinforcing these natural stages of customer development. It’s no secret that social media marketing has been of growing in importance. That’s been more true than ever before in the past 12 months and particularly for small to medium sized businesses.

In today’s market, consumers make choices based on relationships. People choose to do business with someone they know and trust. A streamlined marketing effort that includes an impactful social media campaign reinforced by visuals and clear messaging helps to build that trusting relationship with your would-be customers.

We all want a clear and powerful brand. In creating that strong brand, how is it possible to separate the visual from the written content that used to engage your audience? Whether the copy you’re using is included in a graphically designed image, or the copy is standing alone and the imagery is also standing alone, it  all needs to be engineered and streamlined in such a way that each piece is reinforcing your brand.

But here’s the thing: social media shouldn’t be relied upon as a sales tool. Rather, it should be approached as a communication platform that’s used to build your brand and your relationship with your potential customers.

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That’s why we at Ballyhoo Design are putting a strong emphasis on the relationship between the visual side of your branding, and social media marketing.

Chances are, unless you have a full-time in-house graphics team, you’re “touching” your audience on social media predominantly in words. To a certain degree, that makes sense; a successful Twitter campaign requires a minimum of 3 tweets a day (4-6 is better) and only a certain percentage of that content can realistically be made visual. However, design needs to be one component of the entire whole. When your campaign aligns visual posts alongside written content, you will achieve maximum impact. Because of course, as everyone inherently knows, visual does have the most impact.

At Ballyhoo, we can take care of both the design and social media marketing in-house, not only to manage and streamline your brand’s strategy, but to actually execute that strategy. We can partner with you to get your brand out there. If you’re looking for action, not just talk, you’re in good hands with us.

About the Author

Reesa is an art school taught / self taught / eyeballs taught designer based in Toronto, Canada, and is the Owner and Principal of Ballyhoo Design. If you like this post, then you may also enjoy more marketing tips and trends via the Ballyhoo newsletter.

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