Today marks the official unveiling of the new Ballyhoo website, you guys!! I’m so excited to share with you what we’ve been up to behind the scenes! I’m like a proud web-mama! Before I send you over to check it out for yourself though, there’s one more thing we should cover on rebranding.
By this point in a branding process you’ve probably been digging deep with a professional, determining what your goals are, the right positioning, and the brand voice. You’ve worked with a designer and taken a good, hard look in the mirror to fine-tune your look and feel. You’re ready for your big day: it’s time to pull up your socks and finally go public!
But, wait. HOW do I actually LAUNCH?
If only launching a website was like selling a house. You fluff the pillows, bake some cookies for that homey smell, and the potential buyers rush over. But… you know… that won’t work here! Sorry gang. You should definitely still bake cookies though. You deserve ‘em!
You’ve got to make a splash!
Tell everyone you know about your launch! Tell all those people you only vaguely know on your social networks about your launch! If you’ve done the research and the legwork, you’ve got the right tools at your disposal to promote your newly developed brand through marketing campaigns.
I’ve been giving you an example of how you can do it right here. This post–this whole Rebranding Series–is like marketing inception, you guys. I’m showing you how I’m launching my new brand and website. And now it’s launched! Yippee!!
I’m so proud of my new website. I can’t wait to hear what you think about it!
In future posts, we’ll talk about how the Search Engine Optimization we do for our clients helps get them more web traffic… and not just any traffic, but serious potential customers. I’m also going to cover what you need to know before hiring someone to design your website, including explanations on the hot topic of the moment: mobile responsive design and why you really, really need it.
Thanks for hanging with me this week!
This is Part 5 of a 5-part series on Rebranding. Curious what we covered before we were ready to launch? Here’s Part 1, Part 2, Part 3, and Part 4. Open those puppies up in new tabs for some solid branding advice.